I spent over thirty years of my life as an advertising consultant and I must say it’s been an amazing experience. I’ve met terrific businesses, people, and made many friends. But the single most reward was the knowledge I gained from all their stories. These interactions made me a better consultant as I was able to pass this insight onto my clients. Yet, this alone, did not make me a good consultant. Rather, it was my attitude toward the customer.
Sure, I did the usual job of researching the business, asking all the: who, what, where, why, and how questions that were expected of someone delving into their background. I also uncovered all the features and benefits of the product or service, Above all that, I had a goal of actually helping the client succeed. This simple plan is the basis for everything that was to follow. It’s not as obvious as it appears.
A consultant is in business to make money. They get paid for their time, talent, and expertise. They are sought out as a physician might be to cure an ailing relative. They provide solutions to problems and long-term treatments. But they can also be greedy. It’s like the mechanic asked to fix a car that manages to also find ten other troubles that you never noticed or probably don’t need attended. The best consultant is one that listens to the client and makes recommendations based upon their current or future needs.
It didn’t take long in my early days to realize how much my clients relied on my input and how I could affect their bottom line. I also realized that we were forming a partnership where they and I could benefit from calculated and well-informed decisions. In some cases, it meant quite a lot of trial and error. I would explain that advertising and marketing was not a science or an art. Instead, it was a series of exercises using past historical examples and case studies that may or may not predict the future results.
Once the client understood the risks, as if they were investing in the stock market, we were both in agreement. I would have them establish a realistic budget, explain ROI, or return on investment procedures, and a reasonable timeline, If they were comfortable with the risk versus return, we could move forward. I also gave them an escape route. If, at any time, a change in business or a change, in their own mind, dictated a new path, I would carefully evaluate their concerns. They were the ones paying the bill and it was their business at stake.
It might be tempting for a novice to extract a large sum from an unwitting business person, but, in the long run, they are hurting themselves. A good consultant will always make money the old-fashioned way: providing excellent customer service. They don’t need to gouge or overcharge. They should always have the best interest of the business first and foremost, forming a partnership and hopefully, a friendship that will prove their value and worth. Payment is a bonus.
With womens formal wear dress the right way and you can project an image get help you get the job or promotion you want, or close an important business deal.
It is a fact, that people subconsciously form an opinion about whom they first meet within 30 seconds, so this initial impact is very important in terms of how others perceive you.
In our image conscious society, more people are consulting image consultants on how to maximize their appearance and derive the most from their image in a work environment.
Dressing formally why it’s so important
Today, we are seeing increasingly casual work environments, but there are still many occasions where womens formal wear is required, such as a job interview, or a workplace where a formal look is expected.
Of course, the way you project yourself in an interview or in your workplace can have a huge impact your career prospects, and it is important to project the right image.
Womans formal wear to project your individual style
Getting dressed for the office doesn’t mean you have to leave a personalized style behind though and your image consultant will be pleased to help you get an individual stylish look.
A formal look to impress
Your goal in getting dressed for work is to project a professional, competent appearance. The styles, colours, lengths and fit of your fashion choices will reflect to other people your ability to do your job.
If you are concerned about your career, you’ll be more concerned with looking professional than looking sexy or trendy, and image consultants are trained to help you get the right formal look.
Simple tips for the right formal look
Below we have outlined some basic tips on how you can maximize your appearance.
1. Fit is cucial when you are talking about tailored work clothes.
Trousers should be fitted, but free of visible panty lines. Skirts, especially straight styles like pencil skirts, should be loose enough to sit down in comfortably.
Jackets should fit and be able to be buttoned and blouses shouldn’t have gaps between buttonholes.
2. Traditional career colors include red (aggressive), navy (trustworthy), grey (conservative) and black (chic & conservative).
Most of these colors work well in trousers, skirts and shoes and you can mix black with softer feminine colors that are appropriate like light blue, lilac,pink and stone.
Loud colors like bright pink and wild prints are more risky for formal wear. Ask your image consultant before trying a more risky look if you are unsure!
3. Jewelry that jangles (big earrings and stacks of bangles)are distracting. Opt for stud earrings or single bracelets only.
4. Slouchy handbags look sloppy. Choose structured styles that project an organized and efficient image.
5. Most of what constitutes a polished image is reflected in the finer details:
Manicured nails, run-free hose, clean and scuff free shoes, neat hair.
Make sure that everything creates the right impression, not just your clothes.
Looks to avoid with formal wear are:
6. Don’t try and be too sexy! Avoid the following: See-through lace, miniskirts, over the top high stilettos, in your face designer labels, leather and to much jewellery.
7. If it’s a formal working environment you should obviously avoid: Casual: jeans, shorts, T-shirts, hats, trainers etc
8. Make sure your clothes fit and avoid looking sloppy: wrinkled clothing, too many layers, baggy-fit clothing all create a bad image.
Image consultants – how they can help you
A good image consultant can not only advise you on what to wear and what not to wear from your own wardrobe, but they can also provide a personal shopper to help you choose new clothes that will really maximize your potential.
Most image consultants also provide tips on make up and beauty, so you can look and feel more confident.
Free style and image guides!
For further advice on how you can maximize your appearance and to get free image and style guides visit:
Advertising Consulting Services: Advertising is one of the most important expenses a business can have. Businesses large and small, have some form of advertising, be it word of mouth referrals or multi million dollar television campaigns. Business owners of all types will pay good money for the right kind of advertising. That is why advertising consulting services on the Internet is becoming so popular.
There are two key things you need to know when considering starting out as an internet advertising consultant. The first of course is advertising experience. If you have done advertising in the past and enjoy the work, then that is the first step.
Secondly, you need to know about the Internet. Your Internet knowledge needs to be updated constantly to keep abreast of the current trends. While contemporary advertising – television, radio, and print, are still effective means of advertising, the Internet needs to be approached a bit differently.
When watching television or listening to the radio, people don’t generally have a choice about what they see and hear in the line of commercials. Those commercials of course are advertising. Even when reading the newspaper or a sale ad, people only see what is in front of them, not all the options available. If one grocery store buys an ad in the local newspaper and another grocer does not, the consumer is only seeing one ad.
The Internet has changed the face of this kind of advertising. Anytime that someone opens a web page; they are looking for something specific. People who surf five or six web sites are likely to see hundreds of ads without really knowing they are seeing advertising. Banners, affiliate links, tool bars and the like are all types of Internet advertising, revealing products or brands in front of the consumer.
If a consumer is looking for a product online, and does not know where to find it, or there are multiple sources to find it, the savvy Internet user generally goes to a search engine. Searching for the product by typing in the general name or brand that they are looking for, the consumer can then choose from a list of sites that offer that product. Search engine optimization (SEO) is a system of strategic placing of certain words or keyword phrases on a web site that will allow the search engine to select that site if someone types in that word or phrase. The key to SEO – the first sites to pop up are the ones that are hit on the most often.
Knowing these concepts and expanding on them allows internet advertising consultants to guide and direct business owners in the most effective line of advertising for their products. Many people who run successful Internet businesses are people who don’t know much about the differences between Internet and other forms of advertising. You are the link that these business people need to market their products.
Internet Advertising Consulting Services are quickly becoming a specialized field. There are so many aspects of the Internet that business owners, especially those new to the web as a market, will not know and will be grateful to you for showing them. Knowing how to get those companies names and brands out their on the web will give you an edge over advertising companies that are still focusing on contemporary methods of advertising.
The Internet is not a fad or a passing phase. The challenges and changes that are coming with this relatively new market are going to be both exciting and profitable for anyone who embraces it. Open your own advertising consulting services business today and step into the future.
Advertising Consulting Services: Advertising is one of the most important expenses a business can have. Businesses large and small, have some form of advertising, be it word of mouth referrals or multi million dollar television campaigns. Business owners of all types will pay good money for the right kind of advertising. That is why advertising consulting services on the Internet is becoming so popular.
There are two key things you need to know when considering starting out as an internet advertising consultant. The first of course is advertising experience. If you have done advertising in the past and enjoy the work, then that is the first step.
Secondly, you need to know about the Internet. Your Internet knowledge needs to be updated constantly to keep abreast of the current trends. While contemporary advertising – television, radio, and print, are still effective means of advertising, the Internet needs to be approached a bit differently.
When watching television or listening to the radio, people don’t generally have a choice about what they see and hear in the line of commercials. Those commercials of course are advertising. Even when reading the newspaper or a sale ad, people only see what is in front of them, not all the options available. If one grocery store buys an ad in the local newspaper and another grocer does not, the consumer is only seeing one ad.
The Internet has changed the face of this kind of advertising. Anytime that someone opens a web page; they are looking for something specific. People who surf five or six web sites are likely to see hundreds of ads without really knowing they are seeing advertising. Banners, affiliate links, tool bars and the like are all types of Internet advertising, revealing products or brands in front of the consumer.
If a consumer is looking for a product online, and does not know where to find it, or there are multiple sources to find it, the savvy Internet user generally goes to a search engine. Searching for the product by typing in the general name or brand that they are looking for, the consumer can then choose from a list of sites that offer that product. Search engine optimization (SEO) is a system of strategic placing of certain words or keyword phrases on a web site that will allow the search engine to select that site if someone types in that word or phrase. The key to SEO – the first sites to pop up are the ones that are hit on the most often.
Knowing these concepts and expanding on them allows internet advertising consultants to guide and direct business owners in the most effective line of advertising for their products. Many people who run successful Internet businesses are people who don’t know much about the differences between Internet and other forms of advertising. You are the link that these business people need to market their products.
Internet Advertising Consulting Services are quickly becoming a specialized field. There are so many aspects of the Internet that business owners, especially those new to the web as a market, will not know and will be grateful to you for showing them. Knowing how to get those companies names and brands out their on the web will give you an edge over advertising companies that are still focusing on contemporary methods of advertising.
The Internet is not a fad or a passing phase. The challenges and changes that are coming with this relatively new market are going to be both exciting and profitable for anyone who embraces it. Open your own advertising consulting services business today and step into the future.